Coronavirus impact on television advertising time Spain 2020

Due to the rapid spread of COVID-19 in Spain, the Government to was compelled to declare the state of health alarm on March 14, 2020. The impact of the coronavirus outbreak in Spain was significant in many industries, including advertising. As can be seen in this statistic, during week 12 of the year (March 16-22) a total of 779 hours were devoted to television commercials. This data supposed a decrease of more than 100 hours related to the previous week, representing the greatest decline during that period.

鉴于COVID-19在西班牙的迅速传播，西班牙政府于2020年3月14日被迫宣布进入公共卫生紧急状态。冠状病毒疫情爆发对西班牙众多行业产生了重大影响，广告行业亦然。从本统计数据可见，在当年第12周（即3月16日至22日），电视广告投入总时长为779小时。此数据相较于前一周下降了超过100小时，标志着该时段内降幅最大。