eCommerce Benchmark KPIs: Bullion & Precious Metal in Nigeria

In 2023, next to an add-to-cart rate of 5%, a cart abandonment rate of 89.9%, and a conversion rate of 0.5%, the eCommerce Benchmark KPIs for Bullion & Precious Metal in Nigeria also consist of an AOV of US$381.3, a discount rate of 4.9%, and a return rate of 1.1%.

至2023年，在5%的加入购物车比率、89.9%的购物车放弃率以及0.5%的转化率之余，尼日利亚贵金属电子商务的基准关键绩效指标（KPIs）还包括平均订单价值（AOV）为381.3美元、折扣率为4.9%，以及退货率为1.1%。