Digital Dissemination of Korean Traditional Embodied Heritage Through YouTube Analytics: A Case Study Shared Within the UNESCO-UNEVOC Community Forum

This paper examines the international digital dissemination of Korean traditional embodied heritage through multilingual online educational content distributed via YouTube. Using audience analytics collected from the World Subak Federation’s educational channel over a seven-day period, this study analyzes the cross-cultural reception of traditional Korean martial movement culture among global viewers. The data demonstrates measurable international engagement from audiences across Asia, North America, Europe, and Oceania. Beyond simple view counts, audience retention metrics indicate meaningful engagement with historical and educational content related to Korean traditional physical culture. The findings suggest that open digital platforms may function as practical tools for preserving and transmitting endangered embodied heritage in the contemporary era.