A Meta-Analysis of Mechanisms and Moderators in Digital Commerce (Virtual influencers)
收藏Figshare2026-02-11 更新2026-04-28 收录
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https://figshare.com/articles/dataset/A_Meta-Analysis_of_Mechanisms_and_Moderators_in_Digital_Commerce_Virtual_influencers_/31316404
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资源简介：
This meta-analysis study collected 186 effect sizes from 76 studies (N=64,545) to examine the mechanisms and conditions of purchase intention in VI marketing.
创建时间：
2026-02-11
