eCommerce Benchmark KPIs: Media in Nigeria

In 2023, next to an add-to-cart rate of 10.1%, a cart abandonment rate of 89.9%, and a conversion rate of 1%, the eCommerce Benchmark KPIs for Media in Nigeria also consist of an AOV of US$21.7, a discount rate of 9%, and a return rate of 4.1%.

于2023年，在尼日利亚的电子商务领域，除10.1%的加入购物车率、89.9%的购物车放弃率以及1%的转化率之外，媒体类电商的关键绩效指标（KPI）还包括平均订单价值（AOV）为21.7美元，折扣率为9%，退货率为4.1%。