Acceptable price points of gaming subscriptions in China 2020, by gamer type

Game subscriptions, like Apple Arcade, PlayStation Now, and EA Access, is a relatively new video game monetization model which gamers can access to a library of various video games for a recurring subscription fee. According to a global survey conducted in May and June 2020, Chinese gamers could accept a price range between 33 yuan to 223 yuan per month for video game subscription services. Serious players who spent over 20 hours per week on video games said that they would be willing to pay an average of 167 yuan for monthly gaming subscriptions.

游戏订阅服务，例如 Apple Arcade、PlayStation Now 以及 EA Access 等，是近年来兴起的一种相对新型的视频游戏盈利模式，玩家可通过持续订阅费用获取各类视频游戏的库。根据 2020 年 5 月至 6 月进行的一项全球调查，中国玩家对于视频游戏订阅服务的价格可接受范围介于每月 33 元至 223 元之间。对于每周投入超过 20 小时于游戏的资深玩家而言，他们愿意为每月游戏订阅支付的平均费用约为 167 元。