List of tables for "Impact of OTT Platforms on Traditional Audio-Visual Media"
收藏Figshare2025-10-10 更新2026-04-08 收录
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资源简介：
<i>traditional audio-visual media in India, particularly among youth resided in Delhi, Jaipur, Faridabad and Mumbai, amid the shift from family TV viewing to personalized digital consumption accelerated by the COVID-19 pandemic. Drawing on theories such as Binge Watching, Uses and Gratifications, and Innovation Adoption, the research highlights OTT's disruption through on-demand access, binge-watching, and algorithmic personalization, projecting India's OTT audience at 601 million by 2025. The research study aimed to analyze OTT's effect on traditional platforms' viewership; It also focused to identify youth viewing preferences; and the research study also aimed to explore entertainment content consumption patterns on OTT.</i>
提供机构：
Gautam, Santosh Kumar
创建时间：
2025-10-10
