Verkkokaupan näkyvyys Suomessa 2026: orgaaninen näkyvyys ja Googlen AI-vastaukset suomenkielisissä ostohauissa

Dataset supplement to the report Verkkokaupan näkyvyys Suomessa 2026. 900 pre-frozen Finnish shopping keywords across six retail categories, measured 2026-07-16 as desktop Google SERPs in Finland; organic results and Google AI Overviews read from the same response. An AI Overview appeared on 10.8% of scored keywords (3.3% weighted by search volume); stores took 52.6% of organic slots; social platforms 6.6%, more than price comparison. Includes the frozen keyword panel and pre-recorded classification criteria the pre-registered 2027 edition will reuse. Digikurssi-produced content is CC BY 4.0. search_volume fields originate from DataForSEO and remain additionally subject to the provider's terms.