Ranking of online retailers based on revenue in the Netherlands 2015-2019

Amazon’s revenue in the Netherlands was 400 million euros in 2019, making the e-commerce giant only the sixth-biggest online retailer in the country. Amazon is used relatively little in the Netherlands and, for example, does not feature in a ranking of most-used e-commerce apps on the Apple Store. The Netherlands and its domestic e-commerce retailers Most of the biggest online retailers in the Netherlands are established players which do not operate outside the domestic market (except, in some cases, for the Dutch-speaking parts of Belgium). Albert Heijn in third place, for example, is the country’s biggest supermarket chain. Bol.com (an online marketplace, like Amazon) and Coolblue (an electronics web shop) are also familiar names in Dutch e-commerce. This makes the Netherlands a relatively closed market, with a high tendency to do online shopping domestically. In 20198, nearly 71 percent of Dutch individuals purchased their online goods from the Netherlands. What is the market size of e-commerce in the Netherlands? Dutch online shopping expenses reached nearly 26.6 billion euros in 2020, the highest-ever recorded value. When it comes to the overall use of e-commerce, the Netherlands ranks third within the EU-28. 60 percent of all EU consumers purchased goods or services online in 2019, whereas the e-commerce penetration in the Netherlands reached 81 percent.

2019年，亚马逊在荷兰的营收达到了4亿欧元，使其在该国成为仅排在第六位的在线零售巨头。亚马逊在荷兰的使用相对较少，例如，它并未出现在苹果应用商店上排名最常用的电子商务应用榜单中。荷兰及其本土电子商务零售商：荷兰最大的在线零售商中，大部分为国内市场内的老牌企业，它们并不涉足国际市场（在某些情况下，也仅限于比利时讲荷兰语的部分地区）。例如，位列第三的阿尔伯特·海因（Albert Heijn）是该国的最大超市连锁店。Bol.com（一个类似于亚马逊的在线市场）和Coolblue（一家电子产品在线商店）也是荷兰电子商务领域的知名品牌。这使得荷兰成为一个相对封闭的市场，具有高度倾向于国内在线购物的趋势。2018年，近71%的荷兰个人从荷兰购买了他们的在线商品。荷兰电子商务市场的规模有多大？2020年，荷兰的在线购物支出达到了近266亿欧元，创下了历史新高。在欧盟28国中，荷兰的电子商务使用率排名第三。2019年，60%的欧盟消费者在线购买了商品或服务，而在荷兰，电子商务的渗透率达到了81%。