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Data to the article named "Understanding Social Commerce Use Intention"
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Mičík, Michal创建时间：
2024-01-29
相关数据集
The Influence of AI Customer Service, Sales Promotion and FOMO on Increasing Impulse Buying in Social Commerce.AI Customer Service can help analyze consumer data to understand preferences, behavior, and purchase history, providing more personalized and engaging interactions to increase customer satisfaction and trust. Sales promotions can increase sales or encourage customers to try products or services, attract new customers, and motivate sales teams. Generation Z tends to make purchasing decisions quickly and emotionally, without considering needs or consequences. They are prone to Fear of Missing Out (FoMO), which drives them to make impulsive purchases to keep up with the latest trends and not be left behind.
The Influence of AI Customer Service, Sales Promotion and FOMO on Increasing Impulse Buying in Social Commerce.
DataCite Commons2025-07-30 更新120
Data_social_commerce_generations
Data accompanying article named " Modelling social commerce use intention: A generational cohort perspective "
Figshare2024-03-07 更新90
Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce
Abstract The evolution of Web 2.0 technologies and social media has changed the way online business is conducted. With increasingly popular social networks, the connections among Internet users emerge
DataCite Commons2022-06-07 更新80
Share of enterprises using social commerce Vietnam 2019-2022
According to a survey conducted in 2022 in Vietnam, around 65 percent of surveyed enterprises used social media as a selling channel for their products. Social commerce, or the use of social media in
www.statista.com2024-07-05 更新120
Requirements Dataset
Requirements dataset related to the complete set of the sample that i kept in the paper :" A Generic Requirements Engineering Framework for social commerce Platform: Front-end and Back-end Features."
DataCite Commons2025-09-14 更新80
