Analysis of trade and service in enterprises of the "Minha Casa, Minha Vida" Program (PMCMV): case study of Vista Bela Residential - Londrina, PR

Abstract This study introduces the issue of the emergence of retail businesses and services to the discussion about the housing offered to low-income populations (zero to three minimum wages). The main aim of this research project is to understand the socio-spatial role of the tertiary sector in the projects of the Minha Casa, Minha Vida program (MCMV), using a case study carried out at the Residential Vista Bela project, which has 2712 units, in Londrina - PR. The data collection tools were on-site monitoring, from October 2012 to July 2014, and the application of two (2) questionnaires. The first questionnaire was distributed to 51 traders and the second questionnaire, to 188 local residents. The results showed a 300% increase in the number of units that added space for commerce in the three years of existence of the housing project. These results provided an understanding both of the formation of offer and demand in the Residential Vista Bela market of goods, and of the income generation strategy. This study contributes to potential reassessments of housing policy and encourages discussion about the tertiary sector in MCMV projects, based on an understanding of the trade and service areas as one of the components of a city's structure and organization, as a need of the residents that is beyond simple "shelter".