Leading media types to achieve advertiser goals in the U.S. 2021

According to an October 2021 survey among advertisers in the United States, 50 percent of respondents said they considered video to be the most valuable media type in accomplishing their advertising goals and key performance indicators (KPIs). Search followed with 16 percent of respondents mentioning it, while 13 percent cited social media.

根据2021年10月对美国广告商的一项调查，50%的受访者认为视频是他们实现广告目标及关键绩效指标（KPIs）中最具价值的媒体类型。搜索以16%的受访者提及率紧随其后，而社交媒体则以13%的提及率位列第三。