Statistics Canada. Household Surveys Division, 2023, "Survey of Consumer Finances, 1997 [Canada]: Individuals aged 15 and Older With and Without Income", https://doi.org/10.5683/SP3/CVETH3, Borealis,
ABSTRACT Purpose: Developing and keeping customers’ loyalty in relation to the brand is a strategic requisite for well-succeeded business. Thus, our main purpose was to develop and validate a theoreti
