Internet search ad inflow rates South Korea Q4 2022, by ad service

According to data collected in the fourth quarter of 2022, Naver website search generated the most search advertising, making up almost one-third of online search ad inflow. Although Google ads closely followed at 32.56 percent, all Naver services combined accounted for more than 63 percent of ad inflow in internet search advertisements.

根据2022年第四季度收集的数据，Naver网站搜索产生的搜索广告最多，占据了在线搜索广告流量的近三分之一。尽管谷歌广告紧随其后，占比达到32.56%，但Naver所有服务的总和在互联网搜索广告流量中占据了超过63%的份额。