What Drives Consumers? Influence of Promotional Channels on OTC Medical Device Purchases

This dataset contains survey-based research data used in the study titled “What Drives Consumers? Influence of Promotional Channels on OTC Medical Device Purchases.” The research examines consumer trust, awareness, and decision-making patterns across different promotional channels such as doctor/pharmacist recommendations, peer suggestions, online advertisements, social media influencers, and in-store promotions. The data includes anonymized responses from 161 participants and covers demographic information, device usage patterns, and Likert-scale trust ratings. This dataset supports insights into consumer behaviour, healthcare marketing strategy, and OTC medical device adoption in the Indian context.