REMODEL/SD/WP4/ CompetitiveIntelligenceDataset

The "Competitive Intelligence Dataset" provides a structured overview of various market segments within the global branding landscape, focusing mainly on categorising and counting brands operating worldwide. Each entry in the dataset delineates a specific market segment—ranging from Luxury and Premium to Midscale and Economy—offering insights into the distribution and scope of brands within these classifications. 

This dataset serves as a critical tool for understanding market saturation and the competitive dynamics across different segments, and it is helpful for strategists and market analysts tracking brand proliferation globally.

Noteworthy in its layout, the dataset organises information into clearly defined rows representing each market segment with an associated count of global brands. The dataset is invaluable for conducting competitive analysis and strategic planning, helping businesses identify market trends and evaluate competitive positions effectively.