Quarterly Netflix subscribers count worldwide 2013-2024

Netflix had around 282.7 million paid subscribers worldwide as of the third quarter of 2024. This marked an increase of over five million subscribers compared with the previous quarter. Most Netflix subscribers are based in the EMEA region (Europe, Middle East, and Africa), accounting for around 96 million of Netflix’s total global subscriber base. Who is Netflix’s audience?Subscribers are from diverse ethnic backgrounds – data on Netflix subscribers by ethnicity found that more Hispanic and African Americans watch Netflix on a daily basis than their white counterparts. Additionally, openly published data on the gender of Netflix employees in 2022 revealed that the company performs extremely well in terms of achieving an even split. Perhaps unsurprisingly, Netflix appeals to all age groups, and a survey indicated that the majority of adults aged 18 to 54 years old subscribed to the service. New business modelDue to losses in its subscriber base recorded in the first half of 2022, Netflix introduced an ad-supported tier in November 2022 to offset customer and revenue declines. Indeed, recent data showed that nearly one in three sign-ups to Netflix in September 2023 were on the ad-supported plan. Furthermore, while the subscription revenue of the streaming provider is expected to decline in the years to come, the advertising revenue is forecast to increase, showing the high value of hybrid business models to the streaming market these days.

截至2024年第三季度，Netflix全球付费订阅用户数量约为2.827亿。相较于上一季度，这一数字增长了超过五百万。大多数Netflix订阅用户集中在EMEA地区（欧洲、中东和非洲），约占Netflix全球总订阅用户群的96百万。Netflix的受众群体是谁？根据Netflix用户的种族背景数据发现，相较于白人用户，更多拉丁裔和非洲裔美国人每日观看Netflix。此外，2022年公开发布的关于Netflix员工性别数据表明，该公司在实现性别均衡方面表现卓越。或许不出所料，Netflix对各个年龄层均具有吸引力，一项调查显示，18至54岁的成年人中，大多数人都选择了订阅该服务。新的商业模式：由于2022年上半年订阅用户数量的下降，Netflix于2022年11月推出了广告支持级别，以抵消客户和收入的下降。实际上，截至2023年9月，近三分之一的Netflix新用户选择了广告支持计划。此外，尽管预计流媒体提供商的订阅收入在未来几年将下降，但广告收入预计将增加，这显示了混合商业模式在当今流媒体市场中的高价值。