Springer Nature Social Media Survey 2024

The main driver for this survey project was to update and refresh Springer Nature's last comprehensive global survey on researchers’ use of social media, which was conducted in 2019. This survey focuses on researchers' discovery of research content and news, as well as communications and promotion of research content. There have also been well-documented changes in the social media landscape. Perhaps the most notable are developments at Twitter, now X, which were reported as “seeding angst and uncertainty” amongst researchers in a 2023 Nature survey targeting existing Twitter users.This survey was ambitious, as it tried to cover a huge range of questions Springer Nature has about social media in the context of researchers and their research. Authored by Kunyao Zhu and Farah Aldabbagh.