Solipay Worldwide GDPR-Compliant Browsing Clickstream Data, 8M records

Solipay's browsing data is sourced from our tens of thousands of users across the world who have opted in to share their browsing history through the Solipay Chrome extension. Unlike session-based cookies, Solipay browsing data captures online behavior historically and across websites, allowing for an in-depth, holistic understanding of consumers. Browsing data is collected using the Solipay Chrome extension, then uploaded to a distributed noSQL key-value datastore, and finally is queried and sent to clients at high-frequency with perfect reliability. With its breadth and detail, Solipay's browsing data can be used for both aggregate and highly personalized use cases. For an investment bank, browsing data can be used as training data on forecasting models to cluster consumers and identify macroscopic market trends worthy of resource allocation. At a brand-level, an enterprise looking for customers to adopt its product can find Solipay users who have been searching for relevant keywords, and create a lookalike audience to advertise to those users and others who would lead to high conversion rates.

搜集汇总

背景与挑战

背景概述

该数据集包含800万条记录，源自全球用户通过Solipay Chrome扩展自愿分享的GDPR合规浏览点击流数据，能跨网站捕捉历史行为。它支持从宏观市场趋势分析到个性化受众定位的多种应用场景，如投资银行的预测模型训练或品牌的高转化率广告投放。