Market share of leading mobile device vendors in Denmark 2010-2024

Apple topped the ranking of mobile device vendors in Denmark in 2024. Nevertheless, it can be seen that Apple’s share of the market decreased significantly over the investigated period, from over 80 percent in 2010 to roughly 60 percent as of 2024. Samsung came in second, with about 22 percent of the market. In Norway, Apple saw a rise in 2021. And in Sweden, Apple has seen an increase, with Apple still dominating the market, but with a decreasing in market share over the years. Mobile device ownershipWith their efficiency and ease of use, mobile devices have grown popular in recent years. Smartphones were the most-commonly owned electronic devices in Denmark in 2022. 90 percent of respondents reported owning a smartphone, with 88 percent owning a laptop or a portable computer. Other popular electronic devices in the country included smart TVs, tablets, mini-computers, and game consoles. SmartphonesSmartphones were originally marketed primarily towards enterprise work. There would be an estimated 5.4 million smartphone users on the Danish market by 2025. This would result in an increase of nearly four million users since 2010. Users are internet users of any age using a smartphone. On a global level, Samsung, Huawei, and Xiaomi have been Apple’s closest rivals in recent years, and have already overtaken the company in regards to global market distribution.

2024年，苹果公司位居丹麦移动设备供应商排行榜首位。然而，从所调查的时期来看，苹果的市场份额显著下降，从2010年的超过80%降至2024年的大约60%。三星位居第二，市场份额约为22%。在挪威，苹果在2021年迎来了市场份额的增长。而在瑞典，尽管苹果依然主导着市场，但其市场份额逐年下降。近年来，凭借其高效与易用性，移动设备受到了广泛欢迎。在2022年，智能手机成为丹麦最常见的电子设备。90%的受访者表示拥有智能手机，其中88%的人拥有笔记本电脑或便携式电脑。其他在丹麦流行的电子设备包括智能电视、平板电脑、迷你电脑和游戏机。智能手机最初主要面向企业市场进行推广。预计到2025年，丹麦市场上将有约540万智能手机用户，这将是自2010年以来近四百万用户的增长。用户包括任何年龄段的智能手机互联网用户。在全球范围内，三星、华为和小米近年来一直是苹果最接近的竞争对手，并在全球市场分布方面已经超越了苹果公司。