Smoke Free's the Go Smoke Free's the Go

Contributor(s): National Heart Foundation of Australia The History of Medicine Division. Prints and Photographs Collection Publication: National Heart Foundation of Australia, [ca. 1990] Language(s): English Format: Still image Subject(s): Smoking Smoking Cessation Public Health Genre(s): Archival Materials Posters Slides (photographs) Abstract: This animated poster from the National Heart Foundation of Australia's "Be Smoke Free" campaign portrays a group of people engaged in an array of outdoor activities such as bike riding, skateboarding, surfing, and playing tennis. The message, that these are smoke-free activities, is made implicit by the headline announcing, "Smoke free's the go." The poster also effectively uses anti-smoking iconography--a circle with a cigarette inside and a line through it. Within the animated scene, some of the characters wear shirts with the no-smoking icon, while the same symbol is featured on a street sign and frames the border of the poster. The message at the bottom of the poster, "Get your heart into it," refers to the connection between cigarette smoking and heart disease. Copyright: This item may be under copyright protection; contact the copyright owner for permission before re-use. Extent: 1 pages NLM Unique ID: 101584655X114 (See in Profiles in Science) Profiles in Science ID: VCBBHY Permanent Link: http://resource.nlm.nih.gov/101584655X114 Archival Collection: Visual Culture and Health Posters (Profiles in Science)