SAMPLE Segmentation Data (Canada) | 67 Segments Capturing Demographics, Lifestyles & Values - ...

PRIZM® is the latest release of our pioneering segmentation system that classifies Canada’s neighbourhoods into 67 unique lifestyle types. Continuing with methodology that integrates geographic, demographic, and psychographic data, PRIZM® incorporates the latest authoritative data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your customers and markets. PRIZM® consists of 67 segments that capture current demographics, lifestyles, consumer behaviour and settlement patterns in Canada.

PRIZM® highlights key demographic trends with more older Canadians and an emergence of retirement communities, more older children living at home, a growth in high-rise neighbourhoods and condo dwellers, and fewer francophones.

PRIZM® reflects Canada’s cultural diversity, with 14 francophone segments, and another 16 segments with a large number of members who speak a non-official language. Together the segments help decision makers understand what consumers are buying, doing and thinking, and anticipate their marketplace behaviour.

搜集汇总

背景与挑战

背景概述

该数据集为加拿大PRIZM®细分系统，将社区划分为67种独特生活方式类型，整合了地理、人口统计和心理统计数据，帮助分析消费者行为和市场趋势。数据反映了加拿大文化多样性，包括法语人口和非官方语言使用者的细分。