THE IMPACT OF THE QUALITY MANAGEMENT SYSTEM ON ENTERPRISE COMPETITIVENESS IN MODERN CONDITIONS

In today’s highly competitive business environment, enterprises are increasingly focusing on improving their internal management systems to achieve sustainable competitive advantages. One of the most significant factors in this regard is the effective implementation of a quality management system (QMS), which plays a key role in enhancing product and service quality as well as overall organizational performance. This article explores the relationship between quality management system implementation and enterprise competitiveness under modern economic conditions.