LEXICOGRAPHIC DESCRIPTION OF IMPERATIVE UNITS USED IN ADVERTISING TEXTS (ON THE EXAMPLE OF UZBEK AND ENGLISH LANGUAGES)

This article analyzes the linguistic and lexicographic features of imperative units widely used in advertising texts in Uzbek and English languages. The research examines the role of imperative forms as a persuasive tool in advertising discourse. Particular attention is paid to the semantic characteristics of imperative units used in advertisements, their representation in dictionaries, and their functional significance. The study identifies both common and distinctive features of imperative constructions in Uzbek and English advertising texts and provides conclusions regarding their lexicographic description.