The analysis of industry standards and academic knowledge on user experience and online lead generation

The dataset entails document analysis and an industry questionnaire to identify the gap in academic knowledge and industry adoption of user experience within online lead generation. The document analysis used a content analysis method to identify the themes most discussed in academia. The identified themes within academia became the main discussion point of the participatory design sessions with industry professionals from various backgrounds to develop an initial framework. The outcome of the participatory design was subjected to thematic analysis to identify more themes that were not included in the initial framework. These additional themes from the thematic analysis were then used to validate and enrich the framework. The adapted version of the framework was then discussed in a subsequent session with the same participants to finalise.

该数据集包含文档分析和行业问卷调查，旨在揭示学术知识与行业在在线线索生成用户体验方面的采纳之间的差距。文档分析采用内容分析方法，以识别学术界讨论最多的主题。这些在学术界识别出的主题成为与来自不同背景的行业专业人士参与式设计会议的主要讨论点，以构建初步框架。参与式设计的成果经过主题分析，以识别出初始框架中未包含的更多主题。这些从主题分析中得出的附加主题随后被用于验证和丰富框架。经过调整的框架版本随后在与相同参与者进行的后续会议中进行了讨论，以最终确定。