Reader Analysis 1967

Quantitative recording of reading habits.

Topics: Magazines, picture magazines and newspapers read; frequency of
reading; advertising broadcasts noticed on radio and television; going
to the movies; possession of a vehicle; pet possession; smoking habits;
making one´s own clothes; purchases in health food store; use of
cosmetics.

Demography: age (classified); sex; marital status; number of children;
religious denomination; school education; occupation; employment;
household income; size of household; composition of household; head of
household; housing situation; self-assessment of social class; city
size; state; possession of durable economic goods.