Share of K- beauty products from beauty products of Singapore male respondents 2021

In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 39 percent of male respondents in Singapore who used Korean beauty products, said that such products made up 25 to 50 percent of the beauty products that they owned. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.

在Rakuten Insight进行的关于护肤和美容产品的调查中，截至2021年7月，新加坡使用韩国美容产品的男性受访者中有39%，表示这些产品占他们所拥有美容产品的25%至50%。韩国美容产品，亦称为K-beauty，近年来在亚洲市场逐渐流行，市场份额也随之提升。亚洲消费者普遍认为，K-beauty产品更能满足他们的护肤需求。