Consumer purchase behavior towards clothing brand Mconte carlo - a study in Ludhiana city

In this research we have used a questionnaire to find out the customer’s prospective about Monte Carlo Fashions Ltd. This Research is done to gain familiarity with a phenomenon event / product / service or to determine the frequency, with which something occurs, with which is associated with something else or to test a hypothesis of casual relationship between variables. In short customer perception research is the objective and formal process of systematically obtaining, analyzing and interpreting the data for actionable decision making in customer perception towards an organization (Monte Carlo in my study).The basic objective of this study is to analyze the customer perception towards Monte Carlo