Replication Data for: Extra, Extra, (Don't) Roll-Off About It! Newspaper Endorsements for Ballot Measures

Voters often have difficulty making choices on the myriad state constitutional amendments they vote on each year. Without partisan cues, they turn to other sources for these low-salience, high complexity measures. One such source is news- paper endorsements. In this article we look at newspaper endorsements of ballot measures in Florida over 20 years both on \no" votes and roll-off. We argue that endorsements' effect on \no" votes and roll-off differs in ways not previously appreciated. Newspaper endorsements have a positive impact on no votes, as expected from the information theory of voter participation. Endorsements have little impact on roll-off which we posit is because roll-off voters are not likely to seek information from newspapers. Thus newspaper endorsements serve to persuade, but not entice, voters to vote for ballot measures. The datasets, codebook, and R Script in this record are used to test hypotheses for this paper.