MBI Sociodemographic Data for Italy Postcode Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. The Sociodemographics-Bundle Basic for Italy at the 5-digit postcode level includes the following variables:

- population
- gender
- age structure (15-year age bands)
- household figures

If you require a variable or geographic level not included in the Basic Bundle on this site, feel free to reach out. We will be happy to help you find a product that fits your needs.

The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic Data for Italy Postcode Level

概述

MBI提供意大利5位邮政编码级别的社会人口统计数据，包括人口、性别、年龄结构（15岁年龄带）和家庭数据。数据适用于多种应用场景，如客户数据库丰富化、市场潜力量化等。

业务需求

• 市场分析：发现未开发市场潜力，基于人口特征精确量化区域销售机会。
• 需求预测：利用人口趋势设定数据驱动的销售和绩效目标。
• 位置规划：评估目标区域的社会人口构成，制定有效的扩展策略。
• 360度客户视图：结合社会人口统计数据和客户数据，全面了解客户需求和行为。
• 位置数据丰富化：用详细的人口和家庭属性丰富地理数据集。

数据字典

表名

MBI_MARKETDATA_2024_IT_POSTCODES5_SOCIO

列名

• Varchar: CTRYCODE, POSTCODE, NAME
• Number: P_T, P_PRM, HH_T, HH_SIZE, MALE, FEMALE
• Number: AGE_T0014, AGE_M0014, AGE_F0014, AGE_T1529, AGE_M1529, AGE_F1529
• Number: AGE_T3044, AGE_M3044, AGE_F3044, AGE_T4559, AGE_M4559, AGE_F4559
• Number: AGE_T60PL, AGE_M60PL, AGE_F60PL

示例数据

• IT, 41045, Montefiorino, 2110, 0.035811211777578, 1036, 2.0366795366795, 1067, 1043, 209, 108, 101, 248, 132, 116, 310, 170, 140, 470, 248, 222, 873, 409, 464
• IT, 42020, Quattro Castella, 30072, 0.510386142452760, 12779, 2.3532357774474, 14730, 15342, 3710, 1906, 1804, 4463, 2351, 2112, 4558, 2255, 2303, 7634, 3767, 3867, 9707, 4451, 5256

使用示例

查询意大利邮政区域样本数据

sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_IT_POSTCODES5_SOCIO";

更多信息

提供商

Michael Bauer International GmbH

联系方式

• 销售: [e-mail]
• 支持: [e-mail]

数据更新频率

每年

时间覆盖范围

2024年1月1日至2024年12月31日

地理覆盖范围

意大利（按邮政编码）

云区域可用性

AWS多个区域，包括非洲（开普敦）、亚太（雅加达）、亚太（孟买）等。

搜集汇总

背景与挑战

背景概述

该数据集提供意大利5位邮政编码级别的社会人口统计数据，涵盖人口、性别、年龄结构和家庭等关键变量，数据来源统一确保跨市场可比性。这些细粒度数据适用于客户数据库丰富、市场潜力评估和营销活动优化等多种应用场景。