RESPONS PENGUNJUNG IMMERSIFA DI MUSEUM WAYANG

Museums have preserved and presented historical stories with artifacts and exhibitions. Visitors visit the museums to learn about history and culture. However, in normal cases, museums will be visited once, and Interest wanes after that. The interest in visiting Wayang Museum is limited to those who appreciate culture and art, and the number of visitors has declined over time, mainly due to historic preservation and values, and the accessibility of information.   In this era of technology, museums have adopted Immersive Technology to increase visitors’ experience and thus increase the number of visitors.  In this paper, we will analyze the use of Immersive Technology in Jakarta’s Wayang Museum and how it can be improved to boost the number of visitors. The method used in this research is qualitative research, with the primary data collected via interviews with visitors in the Wayang museum. We also conducted an organized interview with the management of the Wayang museum. Time is spent at the museum observing the visitors directly. Secondary data is collected through social media and literature review. The results show that immersive technology such as Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) used in the Wayang museum attracts people to visit the Wayang Museum, thus promoting Visitors’ experience. The information is conveyed through social media to provide visitors’ awareness with regard to immersive technology solutions. The recommendation to leverage visitor experience is to communicate through various social media and ensure the technology is utilized optimally. This research proposes a model for a sustainable immersive solution for the Wayang Museum. Future work includes the integration of AR, VR, MR, and holograms to educate visitors on Wayang.