Cancer Research UK Cancer Awareness Measures, September 2022: Special Licence Access

<p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"><span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">The Cancer Awareness Measure (CAM) was developed in 2007-8 to address the absence of a validated measure of </span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_AdvancedProofingIssueV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">general public</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"> awareness of cancer </span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">(</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">Stubbings</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">, S., Robb, K., Waller, J., Ramirez, A., </span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SpellingErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">Austoker</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">, J., Macleod, U., </span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SpellingErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">Hion</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">)</span><span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_ContextualSpellingAndGrammarErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">.</span></span></p><p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"><span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0">The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face.</span><span class="x_x_x_x_x_x_EOP x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"> </span></p>
<p>CAM data have been collected by CRUK approximately every two years from 2008 to 2019, moving to bi-annual in 2021. The COVID specific CAM was developed in 2020 and 2021 to measure the longitudinal impact of COVID-19 pandemic on cancer attitudes and behaviour and to understand the contextual influences on cancer attitudes and behaviour during the COVID-19 pandemic.<br><br>Further information about the CAM may be found on the <a href="https://www.cancerresearchuk.org/health-professional/awareness-and-prevention/the-cancer-awareness-measures-cam#CAM_Use3" target="_blank" style="background-color: rgb(255, 255, 255);">Cancer Research UK Cancer Awareness Measures</a> (CAMs) webpage.<br></p>