eCommerce Benchmark KPIs: Media in Sweden

In 2023, next to an add-to-cart rate of 11.1%, a cart abandonment rate of 72.1%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for Media in Sweden also consist of an AOV of US$32.2, a discount rate of 10%, and a return rate of 4.6%.

至2023年，瑞典电子商务基准关键绩效指标（KPIs）包括11.1%的加入购物车率、72.1%的购物车放弃率、3.1%的转化率，此外，平均订单价值（AOV）为32.2美元，折扣率为10%，退货率为4.6%。