U.S. sales of vitamins and nutritional supplements manufacturing 2018-2019

Revenue from vitamin and nutritional supplement production reached nearly 31 billion dollars in the United States in 2018 and the industry is set to add over a billion more in revenue in 2019. With consumers’ interest in health and wellness growing, so too is the market for supplements that support this lifestyle. When asked why they used dietary supplements, most consumers answered that they did so for overall health and wellness benefits. Health-conscious consumers Growth of the supplement industry is no surprise when one considers the scale of its penetration into the lives of consumers. In a survey conducted in 2018, at least 70 percent of the population in every age group stated that they used dietary supplements, with usage increasing with age. Since 2007, household spending on nonprescription vitamins has almost doubled from an annual average of 46 dollars to nearly 80 dollars. Mineral supplements, such as calcium and magnesium, are the most in demand, accounting for over a quarter of sales.

2018年，美国维生素与营养补充品生产领域的收入近达310亿美元，预计2019年该行业收入将再增超过10亿美元。随着消费者对健康与福祉的关注日益增长，支持这种生活方式的补充品市场亦随之蓬勃发展。当被问及为何使用膳食补充品时，多数消费者表示是为了整体健康与福祉的益处。关注健康的消费者群体对补充品行业的增长并非令人惊讶，尤其是考虑到其渗透到消费者生活中的规模。在2018年的一项调查中，至少70%的各个年龄段的受访者表示他们使用了膳食补充品，且随着年龄的增长，使用率也在上升。自2007年以来，非处方维生素的家庭支出几乎翻倍，从年均46美元增至近80美元。矿物质补充品，如钙和镁，需求量最大，占销售总额的四分之一以上。