Automotive

If you are in the automotive business, successful marketing begins with being able to identify vehicle owners. The good news is that Porch Group Media knows car ownership. Porch Group Media ranked #1 out of 9 providers in establishing car ownership by data intelligence company, Truthset in their Q2 2021 Data Quality Truthscore™ Report. This is the second time in a row Porch Group Media ranked #1.
Additionally, within the car category, Porch Group Media ranked #4 in determining the car make owned, scoring 10% better than average.
Beyond car ownership, Porch Group Media provides intelligence on car owners, their demographics, their household and who is in the market for a vehicle. For example, Porch Group Media Signals allows you to identify and market to consumers recently visiting dealer lots or browsing online. Porch Group Media AutoID provides insights into make, model, or mileage, and our in-market models are used to acquire in-market shoppers who are 4.2x more likely to purchase a vehicle within a 90-day timeframe.

**Supported Use Cases**
Audience Segmentation
360 Customer Degree View
Modeling
Measurement

**Sample Data Elements**
Automotive Type
By Make
By Class
By Age
Vehicle Budget Range
In Market Predictor
Aftermarket
By Model
Auto Manufacturer Region
Auto Year
Fuel Type
Fuel Type

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.