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The Effects of Political Advertising on Facebook and Instagram before the 2020 US Election

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NBER2025-05-01 更新2025-05-24 收录
下载链接:
https://www.nber.org/papers/w33818
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资源简介:
We study the effects of social media political advertising by randomizing subsets of 36,906 Facebook users and 25,925 Instagram users to have political ads removed from their news feeds for six weeks before the 2020 US presidential election. We show that most presidential ads were targeted toward
提供机构:
美国国家经济研究局
创建时间:
2025-05-01
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