Digital advertising spending worldwide 2021-2027

It was calculated that the digital advertising spending worldwide amounted to 549.51 billion U.S. dollars in 2022. The source projected that by 2027, the spending would reach 870.85 billion dollars.Advertising spending - additional informationAdvertising can utilize almost any form of media to meet its needs. Media including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing (with the exception of 2020) since 2010, and is forecast to round up to nearly 856 billion U.S. dollars in 2023. Due to advances in technology and consumer preferences, not all media are as heavily invested in as others. As of 2022, the internet was considered the most important medium for advertisers, accounting for 62 percent of total media ad spend in 2022. Internet expenditures are projected to record a growth of 8.4 percent in 2023. Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to nearly 495 billion U.S. dollars in 2024. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to gain nearly 25 billion U.S. dollars in 2023.

全球数字广告支出在2022年达到5495.15亿美元。据预测，到2027年，这一支出将增至8708.5亿美元。广告支出——附加信息：广告业可利用几乎任何形式的媒体来满足其需求。包括印刷、电视、广播、电影、户外、移动和数字在内的各种媒体都已成为广告商的目标。自2010年以来，全球广告支出持续增长（2020年除外），预计到2023年将达到约8560亿美元。由于技术的进步和消费者偏好的变化，并非所有媒体都受到同等程度的投资。截至2022年，互联网被视为广告商最重要的媒体，占2022年总媒体广告支出的62%。预计互联网支出在2023年将增长8.4%。全球数字广告支出——包括台式机、笔记本电脑以及移动设备——在2021年估计达到5225亿美元。这一数字预计在未来几年将持续增长，到2026年将达到8358.2亿美元。移动互联网广告是数字广告行业的一个重点投资子行业。预计移动互联网广告支出将从2020年的2760亿美元增长到2024年的近4950亿美元。按照这一趋势，美国的移动广告支出在未来的几年内也预计将增长。预计美国的移动广告支出在2023年将增加近250亿美元。