Ask and You Shall Receive: The Effects of Negativity and Fundraising Appeals on Facebook Data Replication Files

These data are the replication data and code for the article "Ask and You Shall Receive: The Effects of Negativity and Fundraising Appeals on Facebook". Published at Politics Research Quarterly. We study the fundraising effects of ad campaigns sponsored by The Lincoln Project, a well funded Super PAC. The data includes 100s of millions of ad impressions targeting Facebook users in the 50 states, plus D.C., over 308 days in 2020. Additionally, we coded ads for tone and fundraising appeals. The results suggest that ads that include both negativity and fundraising appeals are associated with the most money: each impression yields an additional $0.52 in itemized donations (campaign contributions).