Digital mutelu: crafting strategic design guideline for digital spiritual practices of Thai generation Z

This research examines the burgeoning engagement of Thai Generation Z with Mutelu a form of spiritual and religious practice—within the realm of digital platforms. It seeks to unpack the digital manifestations of these Mutelu practices and how they cater to the unique proclivities of a generation that is increasingly intertwined with the virtual world. The study navigates through the lenses of cultural adaptation, technology integration, and user-centered design, presenting a nuanced exploration of how spiritual beliefs are recontextualized in the digital age.Employing a qualitative methodology, the research delves into the multifaceted experiences of Thai Gen Z individuals, assessing their interactions with various digital platforms that facilitate Mutelu practices. Through in-depth interviews and thematic analysis, the study captures the interplay between spiritual practices and modern-day technological affordances.The findings illuminate a landscape where spiritual practices meet modernity, revealing the design suggestions and user experience expectations of Thai generation Z that is at the vanguard of digital consumption. These insights contribute to the development of a strategic design guideline tailored for digital belief-related platforms, aimed at enhancing user engagement and satisfaction.