The motivational factors of AI technology that influence milliennials and members of Generation Z in online transactions

The motivational factors of artificial intelligence that influence
Millennials and members of Generation Z in online transactions were
examined through responses from 116 respondents in Abuja Municipal Area
Council, Abuja, Nigeria. Of these respondents, 55 were Millennials and 61
were members of Generation Z. Primary data was collected using a
self-administered questionnaire based on Gursoy et al.'s (2018)
artificial intelligence device use acceptance (AIDUA) and Yang, Lou, and
Lan's (2022) modified AIDUA.     
  The model for this data included anthropomorphism and hedonism
motivational factors from AIDUA, as well as utilitarian and interaction
convenience motivational factors from Modified AIDUA. Anthropomorphism
refers to human-like features and capabilities in artificial intelligence
technology during online transactions, while hedonic factors are the
enjoyable attributes that enhance the use of artificial intelligence in
online transactions. Utilitarian factors focus on the ability of
artificial intelligence to perform expected tasks, while interaction
convenience factors emphasize the ease and convenience of using artificial
intelligence technology.       
Notably, millennials and members of Generation Z share some similarities
and differences in their online behaviour. Millennials tend to value a
less complex lifestyle, while Generation Z values speed and exploration in
online transactions. Millennials often use artificial intelligence for
leisure and entertainment online, whereas Generation Z tends to use it for
shopping or work-related purposes. The research aimed to determine which
motivational factors of artificial intelligence technology have the most
influence on Millennials and Generation Z in online transactions.
Eventually, these data were guided by the following research questions: Do
the anthropomorphism, hedonism, utilitarian, and interaction convenience
motivational factors of artificial intelligence technology influence
Millennials more than members of Generation Z in online
transactions?        With
these in mind, this study's data were guided by the proceeding null
hypotheses: anthropomorphism, hedonism, utilitarian, and interaction
convenience motivational factors of artificial intelligence technology
have no significant influence on Millennials more than members of
Generation Z in online transactions.     
 Thus, the Mann-Whitney U-test for non-parametric data was used
in analyzing the statistical significance of the data at a confidence
Interval of 95%, while the p-value of .05 (i.e., p-value >.05
rejects the null hypotheses) was used to determine the significant
difference of the motivational factors of artificial intelligence
technology among Millennials and members of Generation Z in online
transactions. In addition, Gray and Kinnear's (2012) non-parametric
effect size estimator determined the practical significance of the
difference among both generational cohorts.   
    The results showed that anthropomorphism and
hedonism factors of artificial intelligence have a greater influence on
Generation Z than on Millennials in online transactions. On the other
hand, utilitarian and interaction convenience factors of artificial
intelligence technology had a stronger influence on Millennials than on
Generation Z in online transactions. Comparatively, the practical
significance of this study's data indicated that anthropomorphism and
hedonism factors of artificial intelligence had medium effect sizes on
members of Generation Z,  while utilitarian factors had small
effect sizes on Millennials.