Data and analysis code for "Disclosure recognition and parasocial persuasion among Filipino Gen Z consumers"

Item-level survey responses, composite dataset, codebook, the 66 items as administered, and the full analysis code for a cross-sectional study of 316 Filipino Gen Z undergraduates testing whether advertising disclosure recognition moderates the indirect association between influencer source credibility and brand trust and purchase intention through parasocial relationship (second-stage moderated mediation). The archive includes a script that regenerates all 24 result tables and checks a fresh run against the archived values, a Jupyter notebook for interactive re-analysis, and the three article figures. Responses carry no direct identifiers; participants consented to the sharing of their de-identified data. Ethics approval: Centro Escolar University Institutional Ethics Review Board, CEU-IERB_SY25-26_1446_SciTech. See README.md inside the archive for the file inventory, variable definitions, and documented limits on what the data can support.