The Intelligent Customer Data Platform

Amperity enables brands to know their customers, make strategic decisions, and take the right actions to serve individuals. Amperity uses patented capabilities to ingest customer data from any source, resolve identities, create a 360-degree view of the consumer, deliver insights, and activate segments in downstream systems, to help brands offer more personalized experiences that build customer loyalty. Leading customer-centric brands use Amperity including Alaska Airlines, Lucky Brand, Crocs, Brooks Running, Shutterfly, Dick's Sporting Goods, Planet Fitness, and many more.

PRODUCT PILLARS:

** DATA FOUNDATION & CUSTOMER 360: Easily ingest customer data in any size or format; Unify records with machine learning, not rules; Build a customer 360 rich with insights & predictions;
** ANALYTICS & PREDICTIVE MODELS: Direct access to a comprehensive view of the customer; Lightning-fast query engine built for scale; Business intelligence for customer insights
** ACTIVATION & ORCHESTRATION: Out-of-the-box triggers and recurring campaigns; Build segments for any campaign and deliver audiences with a few clicks to email, social, search, and more; Out-of-the-box integrations with leading marketing tools; experimental design and measurement.

SAMPLE USE CASES:

** MARKETING: Marketing teams at leading global brands rely on Amperity to take control of customer experiences across the lifecycle, deliver personalized communications that drive ROI, and grow customer lifetime value.
** ANALYTICS: Analytics leaders rely on Amperity for AI-powered insights into the “what” and “why” of customer behavior — all built on top of a stunningly comprehensive and accurate customer 360 foundation.
** COMPLIANCE: Compliance teams use Amperity to keep their most valuable asset safe and secure at every stage of use.

CUSTOMER TESTIMONIALS:

** "For me at the analyst level, it has allowed me to own analytics in our organization and develop our team as a known source for trusted analytics so the business never gets to that WTF point." - Gabrielle Byers, CRM Data Analyst, Kendra Scott

** “Our predictive churn program outperforms a traditional rules-based approach by 27%” - Kelly Goldston, VP Marketing, Eloquii

** “We can do rapid iteration and test and learn, which is particularly significant for the marketing team. We’re actually touching less with email, but each one is more impactful because it’s more relevant.” - Mark McKelvey, Vice President, Information Technology, Brooks Running

搜集汇总

背景与挑战

背景概述

该数据集介绍了Amperity智能客户数据平台，它通过整合多源客户数据、构建全面的客户360度视图，并提供分析和预测模型，以支持品牌实现个性化营销和提升客户忠诚度。平台广泛应用于营销、分析和合规等场景，并获得了多个行业领先客户的积极反馈。