PR media revenue shares from selected channels worldwide 2019

During a 2019 survey of global PR professionals, it was found that 47 percent of their media revenue was generated by earned media (traditional media) while 18 percent was attributed to shared media such as social networks and influencers. Five years from now, shared media are expected to account for 23 percent of PR firm revenues and traditional media share could decrease by 10 percent.

在2019年对全球公关专业人士的一项调查中，研究发现，他们47%的媒体收入来自于 earned media（传统媒体），而18%则归因于 shared media（如社交媒体和意见领袖）。展望五年之后，预计 shared media 将占据公关公司收入的23%，而传统媒体份额可能下降10%。