eCommerce Benchmark KPIs: Hobby & Leisure in Nigeria

In 2023, next to an add-to-cart rate of 10.2%, a cart abandonment rate of 90.3%, and a conversion rate of 1%, the eCommerce Benchmark KPIs for Hobby & Leisure in Nigeria also consist of an AOV of US$64.3, a discount rate of 9.2%, and a return rate of 3.3%.

于2023年，尼日利亚休闲爱好类电子商务基准关键绩效指标（KPI）中，除10.2%的加入购物车率、90.3%的购物车放弃率及1%的转化率外，还包括平均订单价值（AOV）为64.3美元，折扣率为9.2%，以及退货率为3.3%。