Datastream Group CTV with DeviceIDs - TV viewership data -

The scale is approximately 25-30m devices total on a trailing 6-month basis (predominantly smart TVs), with about 1-1.5m rows of data daily (each row representing an individual stream of a show or movie). Connected TV refers to premium content streaming through apps, either on a smart TV or through an over-the-top device. Ads can be served before content or during traditional commercial breaks. Why advertise on Connected TV? Connected TV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear and streaming, with smarter measurement and more control over who sees your ads and how often.

搜集汇总

背景与挑战

背景概述

该数据集包含联网电视观看数据，覆盖约2500万至3000万台设备，每日记录100万至150万条流媒体内容播放记录。联网电视指通过智能电视或流媒体设备应用播放的优质内容，广告可投放在内容前或传统广告时段。其广告价值在于能触达非有线电视观众，并支持跨线性与流媒体平台的统一广告投放，提供更精准的测量和受众控制。