Micro-segmentation in C2C e-Marketplaces
收藏Mendeley Data2024-03-27 更新2024-06-26 收录
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https://data.mendeley.com/datasets/zzx5kw6cy9
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资源简介：
The data contains information about six variables. Micro-segmentation, customer satisfaction (CS), brand loyalty (BL), trust (TR) and brand equity (BE). The data was used to evaluate how the micro-segmentation strategies developed by C2C e-marketplaces positively influences on customer satisfaction, brand loyalty, trust and brand equity.
创建时间：
2024-01-23
