Share of SVoD users with a pay-TV subscription in the UK Q4 2015-2016, by service

This statistic shows the results of a survey on the share of subscription video on-demand (SVoD) users who also subscribed to a traditional pay TV service in the United Kingdom (UK) in quarter four 2015 and 2016, broken down by service provider. The survey found that in the fourth quarter of 2016, 75 percent of UK Netflix users also subscribed to another pay TV service such as Sky, Virgin Media or BT, a decrease compared to the same quarter of the previous year, at 78 percent.

本统计数据展示了2015年及2016年第四季度英国（UK）订阅视频点播（SVoD）用户中，同时订阅传统付费电视服务的情况，数据按服务提供商进行细分。调查结果显示，在2016年第四季度，英国Netflix用户中75%的用户亦订阅了其他付费电视服务，如Sky、Virgin Media或BT，相较于前一年的同季度78%的比率有所下降。