Argos brand profile in the UK 2024

How high is the brand awareness of Argos in the UK?When it comes to fashion online shop users, brand awareness of Argos is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Argos in the UK?In total, 25% of UK fashion online shop users say they like Argos. However, in actuality, among the 95% of UK respondents who know Argos, 26% of people like the brand.What is the usage share of Argos in the UK?All in all, 21% of fashion online shop users in the UK use Argos. That means, of the 95% who know the brand, 22% use them.How loyal are the customers of Argos?Around 16% of fashion online shop users in the UK say they are likely to use Argos again. Set in relation to the 21% usage share of the brand, this means that 76% of their customers show loyalty to the brand.What's the buzz around Argos in the UK?In April 2024, about 21% of UK fashion online shop users had heard about Argos in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

英国Argos品牌知名度究竟如何？针对时尚在线购物用户群体，Argos在英国的知名度高达95%。此次调查采用辅助品牌识别的概念，向受访者同时展示了品牌的标志和书面品牌名称。Argos在英国的受欢迎程度如何？总体而言，25%的英国时尚在线购物用户表示喜欢Argos。然而，实际上，在知晓Argos的95%英国受访者中，有26%的人对该品牌表示喜爱。Argos在英国的使用份额是多少？总的来说，21%的英国时尚在线购物用户使用Argos。这意味着，在知晓该品牌的95%受访者中，有22%的人使用其服务。Argos的顾客忠诚度如何？大约16%的英国时尚在线购物用户表示他们可能会再次使用Argos。将这一比例与品牌21%的使用份额相对照，这意味着76%的顾客对品牌表现出忠诚。在英国，围绕Argos的舆论如何？截至2024年4月，大约21%的英国时尚在线购物用户在过去三个月内通过媒体、社交媒体或广告了解到Argos。若您希望对比不同品牌，可以通过选择调查项目进行深度分析，按总在线人口或特定品牌的用户进行筛选，或针对您量身定制的目标群体进行深入挖掘，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。