Instagram: global brand adoption rate 2016, by category

This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.

本统计数据展示了不同品牌类别中Instagram的渗透率，并按品牌类别进行排序。截至2016年3月，全球汽车品牌中Instagram的使用率达到了100%。时尚品牌紧随其后，其使用率高达98%。