Most well-known sportswear brands among Gen Z in the UK 2024

When it came to the best known sportswear brands among Gen Z in the UK in 2024, Adidas edged out rival Nike by one percentage point to claim top spot. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

在2024年，针对英国Z世代的知名运动品牌调查中，阿迪达斯以一百分点之微领先于其竞争对手耐克，夺得榜首之位。本研究通过辅助品牌识别的概念对品牌知名度进行了调查，向受访者同时展示了品牌的标志和书面品牌名称。若您对涵盖此排名中所有品牌以及更多品牌详细结果的进一步信息感兴趣，请探索GCS品牌档案。这些统计数据展示了GCS品牌分析器的结果。